Your Privacy Matters at li44

1 Introduction

li44 is committed to protecting the privacy and personal data of every individual who interacts with our platform. We operate in the Bangladesh market and serve players who are 21 years of age or older. This Policy applies to all personal data collected through the li44 website at https://li44.io, including all account management functions, betting and casino game services, payment processing interfaces, and customer support communications.

This Policy should be read alongside our Terms and Conditions, which govern the overall contractual relationship between you and li44. By accessing li44 and providing your personal information during registration, you consent to the practices described in this Policy. We encourage you to read this document carefully and to contact us at [email protected] if you have any questions about how your data is handled.

li44 is firmly committed to the principle that your personal data is yours. We act as its custodian — collecting only what is necessary, using it only for legitimate purposes, securing it to the highest reasonable standard, and never exploiting it for commercial gain at your expense.

2 Data Controller

For the purposes of this Privacy Policy, li44 acts as the data controller in respect of all personal data collected from players via the Platform. As data controller, li44 determines the purposes and means of processing your personal data and is responsible for ensuring that such processing is conducted in accordance with applicable data protection principles.

All data protection enquiries, subject access requests, correction requests, and deletion requests should be directed to our dedicated support team at [email protected]. We will acknowledge all data-related requests within 48 hours of receipt and will make every reasonable effort to resolve them promptly and transparently.

3 How We Collect Your Data

3.1 Data You Provide Directly

The primary source of personal data held by li44 is information that you provide directly when you interact with our platform. This includes data submitted during the account registration process (such as your full name, date of birth, residential address, mobile number, and email address), documents uploaded during KYC verification (such as your national identity card or passport), financial details entered when making deposits or requesting withdrawals via bKash, Nagad, Rocket, Upay, or bank transfer, and any written communications you send to our support team.

3.2 Data Collected Automatically

When you access and use the li44 platform, certain technical and usage data is collected automatically by our systems. This includes your IP address, device identifiers, browser type and version, operating system, referring URLs, pages and features accessed on the platform, session start and end timestamps, and game and betting activity logs. This automated data collection is necessary to operate the platform securely, detect fraud, and monitor for responsible gaming indicators.

3.3 Data from Third-Party Sources

li44 may receive additional data about you from authorised third-party service providers where this is necessary for identity verification or fraud prevention. This may include age and identity verification results from KYC providers, fraud risk scores from payment processing partners, and publicly available information used to confirm your identity against submitted documents. li44 does not purchase data from data brokers for marketing purposes.

3.4 Cookies and Similar Technologies

li44 uses cookies and similar tracking technologies as described in detail in Section 6 of this Policy. By continuing to use the platform after being informed of our cookie practices, you consent to the use of cookies in accordance with this Policy.

4 How We Use Your Data

li44 uses the personal data we collect for the following specific purposes:

• Account Creation and Management: To register your account, maintain your profile, authenticate your identity when you log in, and manage your account preferences and settings.
• Identity and Age Verification (KYC): To verify that you are who you claim to be and that you are at least 21 years of age, as required for all players on the li44 platform.
• Transaction Processing: To process deposits and withdrawals in Bangladeshi Taka (BDT) via your chosen payment method (bKash, Nagad, Rocket, Upay, or bank transfer), and to maintain accurate financial records of all account activity.
• Platform Security and Fraud Prevention: To detect, investigate, and prevent fraudulent activity, money laundering, duplicate accounts, bonus abuse, and any other conduct that violates our Terms and Conditions.
• Customer Support: To respond to your enquiries, resolve disputes, and provide technical assistance when you contact our support team.
• Responsible Gaming Monitoring: To monitor betting patterns and account activity for indicators of problem gambling, and to apply responsible gaming tools such as deposit limits and self-exclusion where appropriate.
• Legal and Regulatory Compliance: To fulfil our obligations under applicable anti-money laundering laws, age verification requirements, and any lawful requests from regulatory or law enforcement authorities.
• Platform Improvement: To analyse aggregated usage data to improve the performance, functionality, and user experience of the li44 platform.
• Marketing Communications: To send you promotional offers, bonus notifications, and relevant platform updates, where you have provided consent or where we have a legitimate interest in doing so, subject always to your right to opt out as described in Section 11.

li44 will not use your personal data for any purpose that is incompatible with the purposes listed above without first obtaining your explicit consent or establishing a separate lawful basis for the new processing activity.

5 Sharing Your Data

5.1 Authorised Third-Party Service Providers

li44 shares personal data with a limited set of authorised third-party service providers who assist us in operating the platform. These include payment processing partners (including mobile banking providers bKash, Nagad, Rocket, and Upay, as well as card processors for Visa and Mastercard transactions), identity and age verification service providers, game content providers (including Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi), fraud detection and risk management vendors, email and communications infrastructure providers, and cloud hosting and data storage services. All such providers are contractually required to process your data only on li44's instructions and to maintain appropriate data security standards.

5.2 Legal and Regulatory Disclosures

li44 may be required to disclose your personal data to competent authorities, law enforcement agencies, or regulatory bodies where we are legally compelled to do so — for example, in connection with an anti-money laundering investigation, a court order, or a regulatory compliance audit. In such cases, li44 will disclose only the minimum data required and will notify you of any such disclosure where we are legally permitted to do so.

5.3 No Sale of Personal Data

li44 does not sell, rent, license, or otherwise transfer your personal data to unaffiliated third parties for their own commercial or marketing purposes. This commitment is unconditional and applies regardless of the value of the data in question.

5.4 Business Transfers

In the event that li44 undergoes a merger, acquisition, restructuring, or sale of all or substantially all of its assets, personal data held about players may be transferred as part of that transaction. In such circumstances, li44 will take all reasonable steps to ensure that the acquiring entity is bound by privacy obligations that are at least as protective as those set out in this Policy, and will notify affected players in advance of any such transfer where reasonably practicable.

6 Cookies & Tracking Technologies

6.1 What Are Cookies?

Cookies are small text files placed on your device by the li44 platform when you visit our website. They allow the platform to recognise your device across sessions, remember your preferences, and collect information about how you interact with our services. li44 also uses similar technologies such as web beacons, pixel tags, and local storage objects for comparable purposes.

6.2 Types of Cookies We Use

• Strictly Necessary Cookies: These cookies are essential for the li44 platform to function. They enable core features such as user authentication, session management, and security enforcement. These cookies cannot be disabled.
• Functional Cookies: These cookies remember your preferences (such as language settings and display options) to provide a more personalised experience. They are not essential but improve usability.
• Analytical Cookies: These cookies collect aggregated information about how players use the platform — which pages are visited most frequently, where users encounter errors, and how session flow is structured. This data helps us improve the platform. We use anonymised analytics that do not identify individual users.
• Security and Fraud-Detection Cookies: These cookies assist our fraud prevention systems by tracking unusual access patterns, device fingerprinting anomalies, and suspicious behavioural indicators that may signal account compromise or fraudulent activity.

6.3 Managing Cookies

You may configure your browser to refuse or delete cookies. However, please note that disabling strictly necessary cookies will prevent you from accessing your li44 account and using the platform's core features. Instructions for managing cookies vary by browser and are available in your browser's help documentation. li44 does not currently respond to "Do Not Track" browser signals, as no industry-wide standard for such signals has been established.

7 Data Security

li44 implements a comprehensive set of technical and organisational security measures designed to protect your personal data against unauthorised access, accidental loss, destruction, alteration, or disclosure. Our key security measures include:

• 256-bit SSL/TLS Encryption: All data transmitted between your device and the li44 platform is encrypted using industry-standard TLS protocols, ensuring that your login credentials, financial details, and personal information cannot be intercepted in transit.
• Access Controls: Access to personal data within li44's systems is restricted on a strict need-to-know basis. Staff are granted only the minimum level of data access required to perform their specific job functions. All data access is logged and audited.
• Secure Data Storage: Personal data is stored on secured servers with multi-layered access control, physical security measures, and regular security patching. Data is encrypted at rest using industry-standard encryption protocols.
• Intrusion Detection and Monitoring: li44 operates continuous network and application monitoring systems that detect and alert on anomalous activity patterns that may indicate a security incident or attempted breach.
• Security Reviews: Our security infrastructure and policies are reviewed on a regular basis to identify vulnerabilities and implement improvements in line with evolving best practices.

Despite these measures, no security system is completely impenetrable. In the unlikely event of a data breach that poses a risk to your rights, li44 will notify affected players as promptly as possible and will take all reasonable steps to contain and remedy the breach. You are advised to protect your account by using a strong, unique password and by not sharing your login credentials with any third party.

8 Data Retention

li44 retains personal data for no longer than is necessary for the purposes for which it was collected, subject to any overriding legal retention requirements. Our standard retention periods are as follows:

• Active Account Data: Personal data associated with an active li44 account is retained for the full duration that the account remains open and active.
• Closed Account Data: Following account closure — whether voluntary or as a result of a breach of our Terms and Conditions — personal data is retained for a minimum of five (5) years to meet our anti-money laundering and financial record-keeping obligations. After this period, data is securely and permanently deleted.
• KYC and Identity Documents: Identity documents submitted for KYC verification are retained for the same five-year post-closure period and are then deleted.
• Transaction Records: Financial transaction records in BDT are retained for a minimum of five (5) years after the date of each transaction, in line with financial record-keeping requirements.
• Support Communications: Records of support interactions are retained for three (3) years from the date of the most recent interaction, after which they are anonymised or deleted.
• Analytical Data: Aggregated, anonymised analytical data that does not identify individual players may be retained indefinitely for platform improvement purposes.

When personal data is no longer required and its retention period has expired, li44 will securely delete or permanently anonymise it in a manner that prevents recovery or reconstruction.

9 Your Rights

As a player on the li44 platform, you hold the following rights in relation to your personal data. To exercise any of these rights, please contact us at [email protected] with a clear description of your request. We will acknowledge your request within 48 hours and fulfil it within a reasonable period, subject to applicable legal requirements.

• Right of Access: You have the right to request a copy of all personal data that li44 holds about you, along with information about how it is being used and with whom it has been shared.
• Right to Rectification: You have the right to request that any inaccurate or incomplete personal data held about you be corrected. You may also update certain account details directly through your account settings page.
• Right to Erasure ("Right to be Forgotten"): You have the right to request deletion of your personal data in circumstances where it is no longer necessary for the purpose for which it was collected, where you withdraw consent, or where processing is unlawful. Please note that li44 may be required to retain certain data to comply with legal obligations even after a deletion request, and in such cases we will inform you of what data must be retained and why.
• Right to Restrict Processing: You have the right to request that we restrict our processing of your personal data in certain circumstances — for example, while the accuracy of the data is being contested, or where you have objected to processing.
• Right to Data Portability: You have the right to receive a copy of the personal data you have provided to li44 in a structured, machine-readable format, and to have that data transmitted to another controller where technically feasible.
• Right to Object: You have the right to object to the processing of your personal data where that processing is based on legitimate interests. li44 will cease such processing unless it can demonstrate compelling legitimate grounds that override your interests.
• Right to Withdraw Consent: Where processing is based on your consent, you have the right to withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before the withdrawal.

10 Protection of Minors

The li44 platform is strictly intended for adults aged 21 years and above. li44 does not knowingly collect personal data from any individual under the age of 21. All accounts are subject to age verification as part of the KYC process, and any account found to be held by a person under 21 will be immediately closed and associated personal data will be handled in accordance with applicable legal requirements.

If you believe that li44 may have inadvertently collected personal data from a person under the age of 21, please contact us immediately at [email protected]. We will investigate the matter promptly and take all appropriate steps to delete any such data and close the associated account.

11 Marketing Communications

li44 may send you marketing communications about promotional offers, bonuses, new games, and platform features via email or SMS. We will only send marketing communications where you have provided explicit consent during registration or where we have a legitimate interest in contacting you as an existing player about services that are directly relevant to your use of the platform.

You have the right to opt out of receiving marketing communications from li44 at any time. You may do so by clicking the "unsubscribe" link in any marketing email, by adjusting your communication preferences in your account settings, or by contacting our support team at [email protected] with a written opt-out request. Opting out of marketing communications will not affect essential account communications such as transaction confirmations, security alerts, or account status notifications.

12 International Data Transfers

li44 primarily stores and processes personal data within data centres serving the Bangladesh and South Asia region. However, some of our authorised third-party service providers — including game content providers and fraud detection vendors — may process data in other jurisdictions. Where personal data is transferred outside Bangladesh, li44 takes all reasonable steps to ensure that an adequate level of data protection is maintained, including through the use of contractual data processing agreements that impose obligations equivalent to those described in this Policy.

By using the li44 platform and providing your personal data, you acknowledge and consent to the possibility of your data being transferred to and processed in jurisdictions outside Bangladesh where authorised service providers operate, subject always to the protections described in this Policy.

13 Responsible Gaming & Data Processing

li44 uses certain personal data — including betting history, session duration records, deposit frequency, and account activity logs — for the specific purpose of responsible gaming monitoring. This processing is carried out in the legitimate interest of protecting our players from the potential harms associated with problem gambling and is a core component of our commitment to operating a safe and responsible platform for players aged 21 and above across Bangladesh.

Data used for responsible gaming purposes may include the automatic flagging of accounts exhibiting patterns consistent with problem gambling, the application of system-initiated deposit limits or session alerts, and the recording of self-exclusion requests and their enforcement. This data is handled with the highest level of sensitivity and confidentiality. It is never used for marketing profiling and is not shared with third parties except where required by law or to enforce a player-requested self-exclusion across partner platforms.

If you wish to exercise a responsible gaming tool — such as setting deposit limits, requesting a cooling-off period, or initiating self-exclusion — please contact our support team at [email protected]. All responsible gaming requests are processed within 24 hours and handled with complete discretion.

14 Policy Amendments

li44 reserves the right to amend this Privacy Policy at any time to reflect changes in applicable law, our data processing practices, or the services we provide. When material changes are made to this Policy, we will notify all registered players by email and display a prominent notice on the li44 platform no less than seven (7) days before the changes take effect. For non-material changes (such as corrections of typographical errors or minor clarifications that do not affect your rights), the updated Policy will be published on this page without advance notice.

The date of the most recent update is displayed at the top of this Policy. Your continued use of the li44 platform after the effective date of any amendment constitutes your acceptance of the updated Privacy Policy. We recommend that you review this page periodically to stay informed of how your data is protected.

15 Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or the way in which li44 processes your personal data, please contact our dedicated data protection team using the details below. We are committed to responding to all privacy-related enquiries promptly and transparently.

Please include your registered account username (if applicable), a clear description of your request or concern, and any relevant reference numbers in your correspondence. This will help us locate your records and respond as efficiently as possible. li44 will never ask you to provide your password or full payment method details via email — please disregard any such request purporting to come from li44.