Player Safety First

Responsible Gaming at li44

li44 is committed to providing a safe, fair, and enjoyable betting environment for every player in Bangladesh. We believe gaming should always be a form of entertainment — never a source of financial stress or emotional harm. Our responsible gaming framework gives you the tools, information, and support you need to stay in control.

21+ Players Only Self-Exclusion Available 24/7 Support in English SSL Secured Platform
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Our Commitment

Gaming Is Entertainment, Not an Obligation

At li44, responsible gaming is not a box we tick — it is a core part of how we operate our platform for players across Dhaka, Chittagong, Sylhet, Khulna, Rajshahi, Barisal, and every corner of Bangladesh. We recognise that while the vast majority of our players enjoy betting as a recreational pastime, a small number of individuals may develop patterns of behaviour that can become harmful over time.

That is why li44 has built a comprehensive suite of responsible gaming tools directly into the platform — giving every player meaningful control over how, when, and how much they play. These tools are available at no cost, are easy to activate, and take effect immediately upon request.

We also enforce a strict 21+ age policy across all gaming products, including cricket betting, live casino, and slot games. Age verification is mandatory for all accounts, and li44 will never knowingly allow underage players to access any real-money feature on the platform.

21+ Age Restriction: The li44 platform is strictly for adults aged 21 years and above. If you believe you may be at risk of developing a gambling problem, or if gambling is negatively affecting your finances, relationships, or mental health, please use our self-exclusion tools or contact our support team immediately.
21+
Age Requirement
24/7
Support Available
৳500
Min. Deposit Limit
48h
Cooling-Off Period
Player Protection Tools

Take Control of Your Gaming

li44 provides a full set of responsible gaming tools that any registered player can activate instantly through their account settings or by contacting our support team. Every tool is free, confidential, and effective immediately.

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Deposit Limits

Set a daily, weekly, or monthly cap on the amount of Bangladeshi Taka (BDT) you deposit into your li44 account. Once a limit is reached, no further deposits can be made until the period resets. Limits can be lowered instantly but require a 7-day cooling period before they can be raised, giving you genuine protection against impulsive decisions.

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Session Time Limits

Define the maximum continuous time you can spend playing in a single session on li44. Once your chosen session duration is reached, you will be automatically logged out and prompted to take a break. This tool is particularly effective for players who lose track of time during live casino sessions or extended cricket betting events like IPL or BPL matches.

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Reality Check Alerts

Enable periodic on-screen reminders that display how long you have been playing and how much you have wagered during the current session. Reality check alerts are available in 15-minute, 30-minute, and 60-minute intervals. They are designed to break the natural immersion of live games and help you make a conscious, informed decision about whether to continue playing.

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Cooling-Off Period

Request a short-term cooling-off period of 24 hours, 48 hours, 7 days, or 30 days. During a cooling-off period, your li44 account remains open and your balance is preserved, but you cannot place bets, play casino games, or make deposits. This tool is ideal if you feel you need a brief pause without committing to a full self-exclusion.

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Self-Exclusion

Self-exclusion is the strongest responsible gaming tool available on li44. When you self-exclude, your account is fully suspended for a minimum period of 6 months, 1 year, 3 years, or permanently. During self-exclusion, your account cannot be reactivated under any circumstances until the chosen period has fully elapsed. We strongly recommend this tool for any player who feels gambling is becoming a problem.

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Loss Limits

In addition to deposit limits, li44 allows you to set a maximum net loss threshold over a daily, weekly, or monthly period. Once your losses reach the set amount, betting and casino gameplay is automatically paused for the remainder of the period. Loss limits work alongside deposit limits to give you a comprehensive financial safety net for your gaming activity on li44.

Know the Signs

Recognising Problem Gambling

Problem gambling can affect anyone, regardless of income, profession, or background. It often develops gradually and can be difficult to recognise from the inside. The accordion below lists some of the most common warning signs that gambling may be becoming a problem. If you recognise three or more of these signs in your own behaviour, we encourage you to take action today.

Remember: Acknowledging a problem is not a sign of weakness — it is the first and most important step toward regaining control. li44's support team is ready to assist you 24 hours a day, 7 days a week, with complete discretion and no judgement.

Continuing to bet in order to win back money you have already lost is one of the most common and dangerous patterns in problem gambling. If you find yourself increasing your bet sizes or session lengths specifically to recover previous losses, this is a significant warning sign that requires immediate attention. Activate a cooling-off period or contact our support team right away.

If you are using money allocated for essential expenses — rent, groceries, utility bills, school fees, or loan repayments — to fund your gambling activity, this is a serious warning sign. Responsible gaming on li44 should only ever involve discretionary recreational funds. If gambling is competing with essential financial obligations, please set deposit limits or request self-exclusion immediately.

Regularly spending significantly more time on li44 than you originally planned, or consistently playing well past the point at which you intended to stop, may indicate that gambling is beginning to take a compulsive quality. Enable session time limits and reality check alerts to reintroduce natural stopping points into your gaming sessions.

When gambling begins to interfere with family time, work performance, social relationships, or personal health, it has moved beyond recreational entertainment into a problematic territory. If people close to you have expressed concern about the amount of time or money you spend gambling, take those concerns seriously and consider using li44's self-exclusion or cooling-off tools.

Experiencing significant mood swings based on whether you win or lose — feeling elated after a win and deeply distressed, irritable, or anxious after a loss — is a recognised behavioural marker of developing problem gambling. Gambling should not be a primary source of emotional regulation. If you notice this pattern, please reach out to our support team for guidance.

If you feel the need to conceal the amount of time or money you spend gambling from family members, a partner, or close friends, this secrecy is itself a meaningful warning signal. Healthy recreational gambling does not require concealment. If you are hiding your activity, consider whether you would be comfortable if those close to you could see exactly what you are doing — and use that reflection as a guide.
Self-Assessment

Quick Responsible Gaming Check

The questions below are drawn from internationally recognised problem gambling screening frameworks. Answer honestly — your responses are private and are not stored or shared by li44. This is a tool for your own reflection only.

Consider each question in relation to your gambling activity over the past 12 months. If you answer "Yes" to three or more of the following questions, we strongly recommend speaking to our support team or using one of li44's responsible gaming tools.

Q1 Have you ever needed to gamble with larger amounts of money in order to feel the same level of excitement as before?
Q2 Have you ever felt restless, irritable, or anxious when you tried to reduce the amount of time or money you spend gambling?
Q3 Have you made repeated unsuccessful attempts to control, cut back, or stop gambling?
Q4 Have you gambled as a way of escaping from problems, dealing with stress, or relieving feelings of helplessness, guilt, or anxiety?
Q5 After losing money gambling, have you typically returned on another day in order to win it back?
Q6 Have you lied to family members, friends, or others about how much time or money you spend gambling?
Q7 Has gambling ever seriously affected your work performance, studies, or key personal relationships?
Q8 Have you ever relied on other people — family, friends, bKash contacts, or anyone else — to provide money to fund your gambling or to cover financial difficulties caused by your gambling?
If you answered Yes to 3 or more questions: Please contact our support team at [email protected] or activate a cooling-off period or self-exclusion through your account settings. You are not alone, and help is available right now.
Our Principles

The li44 Responsible Gaming Framework

Our responsible gaming approach is built on six core principles that guide every decision we make about platform design, player communication, and risk management.

Strict 21+ Age Enforcement

All players registering on li44 must verify that they are at least 21 years of age. Age verification is mandatory before any real-money deposit or gameplay can take place. Accounts suspected of being held by underage individuals are suspended immediately pending investigation. li44 will never allow minors to access any betting or casino product on the platform.

Proactive Risk Monitoring

li44's platform automatically monitors player account activity for behavioural patterns associated with problem gambling — including rapid deposit escalation, unusually long sessions, and high-frequency loss chasing. When risk indicators are detected, our team proactively reaches out to the player to offer responsible gaming resources and tool activation, before a problem becomes a crisis.

Transparent Terms and Odds

li44 is committed to full transparency about how our games and betting markets work. All odds, house edges, and return-to-player (RTP) rates are clearly disclosed. We never use misleading promotional language that creates unrealistic expectations about winning. A fully informed player is a more empowered and responsible player, and transparency is the foundation of trust.

Non-Judgmental Support

Our English-speaking support team is trained to handle responsible gaming conversations with sensitivity, professionalism, and complete confidentiality. Whether you want to activate a limit, ask a question about our tools, or simply talk through your concerns, our team will respond without judgement. No player will ever be discouraged from reaching out — we consider it a positive and courageous step.

No Marketing to Vulnerable Players

li44 does not send promotional bonus offers or marketing communications to players who have activated responsible gaming tools, are in a cooling-off period, or have indicated signs of problematic play. Players on self-exclusion receive no promotional contact whatsoever. We believe that responsible gaming protections should never be undermined by commercial incentives to re-engage.

Ongoing Staff Training

Every member of the li44 customer support team receives regular training on responsible gaming best practices, problem gambling recognition, and effective player communication. Our team is equipped to identify early warning signs in player interactions and to escalate appropriately when a player's wellbeing may be at risk. We treat responsible gaming as a live operational priority, not a one-time compliance exercise.

Step-by-Step

How to Activate Your Responsible Gaming Tools

Activating any responsible gaming tool on li44 takes less than two minutes. Every tool is available free of charge to all registered players at any time.

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Log In to Your Account

Access your li44 account using your registered username and password. All responsible gaming tools are available from within the account dashboard under the Player Safety section.

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Navigate to Player Safety

Inside your account settings, locate the "Player Safety" or "Responsible Gaming" section. All available tools — deposit limits, session limits, cooling-off, loss limits, and self-exclusion — are listed there in plain English.

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Select and Configure Your Tool

Choose the tool you want to activate and configure your preferred settings — for example, a ৳5,000 weekly deposit limit or a 48-hour cooling-off period. Confirm your selection. Restrictions take effect immediately.

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Contact Support if Needed

If you need help activating a tool, want to request self-exclusion urgently, or simply want to talk to someone, contact our 24/7 support team at [email protected]. We will process your request within one hour, Bangladesh Standard Time (UTC+6).

Get Help Now

You Are Not Alone

If gambling has stopped being fun and has started causing stress, financial pressure, or conflict in your personal life, reaching out is the right move. li44's support team is available around the clock, every day of the year, to help you activate protective tools, discuss your options, or simply listen.

All responsible gaming conversations with our team are handled with complete confidentiality. Your account status, your identity, and the nature of your enquiry will never be shared with any third party without your explicit consent, except where required by law.

Whether you are based in Dhaka, Chittagong, Sylhet, Cox's Bazar, or anywhere else in Bangladesh, our English-speaking team is ready to assist you. Response time is typically within one hour during Bangladesh Standard Time (UTC+6) business hours, and within two hours at all other times.

Immediate Action: If you need to stop gambling right now and want your account suspended immediately, email us at [email protected] with the subject line "Self-Exclusion Request" and your username. We will action your request within one hour without requiring any further justification.
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Contact the li44 Responsible Gaming Team

Our dedicated player safety team is available 24 hours a day, 7 days a week, 365 days a year. We handle all responsible gaming enquiries in English, with full confidentiality and no judgement.

For deposit limit requests, cooling-off periods, self-exclusion, account closures, or general responsible gaming guidance, reach us at:

[email protected]

Response time: within 1 hour (BST, UTC+6)  |  Available 24/7  |  English support

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Instant Activation
All tools take effect immediately upon request — no waiting period.
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Fully Confidential
Your privacy is protected. Responsible gaming requests are never disclosed.
Play Responsibly with li44

Enjoy li44 Safely — On Your Own Terms

Now that you know how li44's responsible gaming tools work, you are fully equipped to enjoy cricket betting, live casino, and slot games in a way that is safe, controlled, and genuinely fun. Explore our games or review our FAQ for more information.

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